Cavalry Creative
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Meet the Blender

"The first thing I look for when I want to understand what a tobacco tastes like is the smell, and the smell tells the whole story. 

You can’t go to college and learn how to be a blender, that only comes with years of experience and with building up a memory of the taste of the each of the types of tobacco so that you have this kind of inventory in your mind. "

 

Craftsmanship isn’t a word you would normally associate with tobacco products, but for Tony Snyder, VP of Product Development at Phillip Morris International, it’s a skill he’s spent years honing. 

From the labs in Switzerland to the tobacco fields in Portugal, the Cavalry team documented each step of the painstaking process involved in selecting just the right blend. 

This project was a part of a video series profiling employees from across the organization from Marketing to Manufacturing.  In this vignette, Tony walks us through his process, a fascinating blend of science and intuition to create the perfect tasting tobacco blend.

 

Meet the Blender

The first thing I look for when I want to understand what a tobacco tastes like is the smell, and the smell tells the whole story.

You can’t go to college and learn how to be a blender, that only comes with years of experience and with building up a memory of the taste of the each of the types of tobacco so that you have this kind of inventory in your mind.

Craftsmanship isn’t a word you would normally associate with tobacco products, but for Tony Snyder, VP of Product Development at Phillip Morris International, it’s a skill he’s spent years honing.

From the labs in Switzerland to the tobacco fields in Portugal, the Cavalry team documented each step of the painstaking process involved in selecting just the right blend.

 

This project was a part of a video series profiling employees from across the organization from Marketing to Manufacturing.  In this vignette, Tony walks us through his process, a fascinating blend of science and intuition to create the perfect tasting tobacco blend.